John F. Kennedy, the Film Essay Example | Topics and Well Written Essays - 500 words

John F. Kennedy, the Film - Essay Example Kennedy. Overtime, there have been numerous theories and wild speculation as to what and who was really behind the events of that fateful day. Some of these are brought out in Oliver Stone’s 1991 film, JFK. In this movie, the producer outlines some of the events following the infamous assassination through his eyes. It is a film that has been met with a great deal of criticism, with critics dismissing Oliver as a conspiracy peddler. This essay examines some of the controversy surrounding the movie and outlines the criticisms advanced against it. In the film, the primary theory advanced by Oliver Stone is that the assassin, Lee Harvey Oswald, did not act alone. Following the murder of John Kennedy, there were brisk investigations into the occurrence. Earl Warren, the then Supreme Court Justice presided over the hearings. In the end, the commission drew the conclusion that Lee Oswald did, in fact carry out the assassination by himself (Knight, 62). For this reason, it does not c ome as a surprise that there is controversy surrounding the suggestion by Oliver Stone that Lee Oswald was just a pawn in the plot to assassinate the president. In the movie, Oliver Stone brings out the conspiracy angle, arguing that there were many people that wanted to see the president dead, including the Mafia, the next president, Lyndon Baines Johnson, and the CIA (Stone â€Å"JFK).

Tesco And The Uk Oligopolistic Market Economics Essay

Tesco And The Uk Oligopolistic Market Economics Essay In the UK, supermarkets are the main places for customers to buy food and daily articles for use. The scales of these supermarkets are very big and they also provide customers with diverse and wide selection goods such as vegetables, fruit, meat, stationery, televisions and computers (Somucheasier, 2010). Chain supermarkets can be easily found all over the country and big scales of supermarkets also spread in every city (Baidu, 2010). Tesco, Sainsbury and Asda are three main companies in the UK supermarket industry (Somucheasier, 2010). For example, Tesco is the largest retailer in UK by both global sales and domestic market share (Baidu, 2010). At the end of 2006, the turnover of Tesco had reached to  ¿Ã‚ ¡3.83 billion(Baidu, 2010). Tesco is the third largest global retailer in the world which just behind Wal-Mart and Carrefour (Baidu, 2010). Oligopoly is one kind of market structure (Anderton. et al, 2008:298). There may be a large number of firms, but most are small and relative ly unimportant, while a small number of large firms produce most of the outputs of the industry (Anderton. et al, 2008:298). The supermarket industry in the UK could be described as an oligopoly market because it accords with three key characteristics of an oligopolistic market. Firstly, in an oligopolistic market, there are only a few major competitors in the market, so they control the supply in the industry (Anderton. et al, 2008:322). Secondly, firms should be interdependent, because firms collaborate to charge the same price as each other (Anderton. et al, 2008:322). Thirdly, there are barriers to entry to the industry, so they can prevent other firms from taking advantage of the abnormal profits characteristic of oligopolies (Anderton. etal, 2008:322). Customers can benefit from this kind of market structure because of the advantages of oligopolistic market; however, they may also lose their benefits because of the disadvantages of oligopolistic market. This essay will explain the advantages and disadvantages of an oligopoly structure and the appropriateness of that structure to the British supermarket industry. Body It is widely believed that there are many advantages of oligopolistic market, thus customers can benefit from this kind of market structure, for the following reasons. Firstly, in an oligopolistic market, price is often not the most essential factor in the competition, which means non-price competition (Anderton. et al, 2008:322). For marketing their products effectively, firms should think of their market mix which is known as 4ps (Anderton. et al, 2008:323). First, firms should pay close attention to the features of products to make sure their products are meeting the needs of their customers. Second, the price of products must not only fit in with the nature of products themselves, but also fit the way in which they are being promoted and distributed to customers. Third, promotion should take account of products and help firms gain new customers or retain existing ones. Fourth, products need to be available to customers in the right place (Anderton. et al, 2008:323). Secondly, according to Anderton et al (2008), many markets are dominated by brands. A branded good which has a unique formulation and unique design can appear thousands of customers, because a successful branded good can give buyers the imagined characteristics of the product in their minds (Anderton. et al, 2008:323). For example, the Tesco originally specializing in food and drink, but now, it has diversified into areas such as clothing, financial services, telecoms, car insurance and so on, because it can follow consumers different demands to enlarge its scale (Tescoplc, 2010). Thirdly, in the oligopoly market, price seems to be rigid. As Anderton et al (2008) points out, in the kinked demand curve (Figure 1), there will be an asymmetrical reaction to a change in price by one firm. For instance, if one firm increase its price in order to make much more profit, however, other firms disregard it, thus, the firm which has increase its price will lose its market share. On the contrary, if one firm decreases its price, other firms will also reduce its price in order to prevent the erosion of market share (Anderton. et al, 2008:328). Because of the price rigidity, firms would like to improve their profit; therefore they need to make a development and innovation in their services. The key to this process is gaining information about their customers and constantly communicating new products to them. Figure 1 Therefore, based on these three reasons, customers can benefit from oligopolistic market. However, not all the things come well; there are also some disadvantages of oligopoly. Firstly, Anderton et al (2008) argues that collusion is very common in oligopoly market. There is a very strong incentive for collusion firms-restrict competition and maximize their own benefit(Anderton. et al, 2008:323).The prices charge by oligopolistic firms is always higher .There will be potential buyers who would like to use the oligopolistic firms products but cannot afford the profit maximizing price set by oligopolistic firms. Secondly, there are only a few competitors in the market (Anderton. et al, 2008:322). Thus, the degrees of competition ability arent big, which means oligopolistic firms can hardly target diverse customers and provide them with differentiated products. Therefore, customers may lose their benefits from this kind of market structure. Conclusion In summary, oligopolistic market has both advantages and disadvantages, therefore firms should make good use of the advantages of oligopolistic market to guarantee consumers interest and avoid its disadvantages. Despite the disadvantages of oligopolistic market, firms can use the market mix to product goods effectively and take advantage of their brands to attract thousands of devoted customers; moreover, they can also make a development and innovation in service. However, if the firms in oligopolistic market can avoid their disadvantages, they can do better. They should not always charge higher price for customers and target diverse customers to provide them with differentiated goods. By doing these, consumers can benefit from this kind of market structure.

Lease Application for Rent :: Residential Lease Agreement Contracts

Lease Application for Rent [_] This package contains (1) Instructions and Checklist for Residential Lease Agreement; (2) Information about Residential Lease Agreements; (3) Residential Lease Agreement; (4) Inspection Checklist; (5) Lead Paint Disclosure. [_] The Landlord must sign the Lease Agreement [_] The Tenant(s) must sign the Lease Agreement. If there is more than one adult Tenant, all should sign the Lease Agreement. [_] Generally both the Landlord and the Tenant(s) get an original signed Lease Agreement each. Therefore, if there is one Landlord and 2 Tenants, 3 original leases should be executed (i.e. signed). [_] The Landlord and the Tenant(s) should conduct a joint inspection before the beginning of the lease. [_] If a lease exceeds a certain number of years, some states require that the lease be recorded. Recording a Lease would generally also require notarization. The parties should also investigate under what circumstances a Lease may need to be recorded. [_] Some states require the Landlord and Tenant to conduct an inspection of the premises to be rented, before physical occupancy by the Tenant or before the lease is signed. Even if a state does not require a joint inspection, it is always a good idea to do one. [_] If the property is built before 1978 property (i.e. pre-1978 property), federal law requires that the Landlord and Tenant (and their Agents) sign the  ¡Ã‚ §Disclosure of Information on Lead-Based Paint ¡Ã‚ ¨. Federal law requires the Landlord to keep the signed copy of the  ¡Ã‚ §Disclosure of Information on Lead-Based Paint ¡Ã‚ ¨ for a minimum of three years as proof of compliance with the rules. A copy of the  ¡Ã‚ §Disclosure Of Information On Lead-Based Paint and/or Lead-Based Paint Hazards ¡Ã‚ ¨ form is included in this package. [_] These forms contain the basic terms and language that should be included in similar agreements. The laws in some states require a seller to make additional written disclosures, including disclosures about the condition of the house, the neighborhood, environmental disclosures and any other known problems. Some cities and other municipalities may also have specific disclosure requirements that need to be included. Check with a real estate agent or attorney in your area to determine what additional disclosures, if any, are required in your state or locality. If not required by law, a Buyer may still request the disclosures and try to make them part of the agreement. [_] Laws vary from time to time and from state to state. These forms are not intended and are not a substitute for legal advice.

My Knowledge Positive Replacement Behaviors Essay

Positive replacement behaviors seem simple enough to understand when breaking down each word. It’s to have the undesired behavior or desired behavior replaced with a positive reinforcement. When doing this you want to try and bring in a replacement behaviors. It is helpful to have a target behavior that is not compatible with its. For example if Roger doesn’t like to have his shoes untied because he has difficulty tying them, make sure to ask his parents or try to obtain shoes that don’t need tying like Velcro. Overall as an educator you want to try and avoid the target behavior and use the replacement behavior as much as possible. What does reinforcement mean? Reinforcement in simple terms is defined as a consequence that follows a behavior. The consequence is used to strengthen the behavior immediately after it has occurred. If you really think about it reinforcement happens all the time in everyday life. Reinforcements happen in a lot of ways outside of the classroom. The reinforcement that first comes to mind for me is doing chores. If I continued to do my chores on a constant basis I would get paid for doing so. Even though this reinforcement isn’t the same it works in a similar way. The main goal for reinforcement is to set a goal or a standard for that person and in the end your get an award for it. There are many different types of reinforcers to help behavior but there are specific types of reinforcers that work for different students. The four reinforcer types are: Natural reinforcers, token reinforcers, social reinforcers, and tangible reinforcers. Natural reinforcers are kind of self-explanatory. For example if Becky Sue stays on task and does her homework, then she will get good grades. Token reinforcers are usually given when a student is executing actions that the teacher has suggested, when given these tokens they can be exchanged for something of value. Social  reinforcers are similar to verbal praise or specific approval of behavior. For example Bobby gets his English paper back and his teacher writes excellent work! The last reinforcer is tangible reinforcement. Tangibles are used a lot with educators and involve a physical award such as treats, money, or prizes. What is positive and negative reinforcement? Positive Reinforcement is a technique used by professionals and parents to modify their children’s behavior by reinforcing desired behaviors. Positive reinforcement can be used as a reward. Educators are well known for using reinforcement in education. â€Å"When you need to help your children learn new behaviors, increase behaviors you desire and reduce undesirable behaviors, your chances for success will increase if you use positive reinforcement† (Butler, 2010). This term is familiar throughout society and is used as a great method for behavior modification. Sometimes people think positive reinforcement is only used for the students that struggle with undesired behaviors but it also there for students that continue to their good behaviors. Negative reinforcement involves strengthening a behavior through the removal or avoiding of negative outcomes. This reinforcement is confused with being negative and used as punishment, when it is not. Negative reinforcement is used in hoped that the behavior will not reoccur. As you can see punishment and negative reinforcement are used in two different ways as one is in hope that it won’t occur again and the other is in hopes of decreasing the behavior. How would you use positive reinforcement in the classroom environment? When I think of a positive reinforcement I think of positive things throughout your classroom and the day. First I would start the day off by greeting my students as they come into the classroom. If I see a few students sitting quietly putting their stuff away and sitting on task I would use verbal praise by saying, thank you for coming in and doing what you need to do in the start of class. A lot of my reinforcements would be verbal and specific to their behaviors and the individuals. When using my verbal praise I would make sure to use a loud but pleasant voice to make it known to that student. Even though it’s great to use individual reinforcements I think it is also crucial for students to have positive  reinforcement as a group. For example if every student gets there homework done in class or close to done they the class receives a smiley face. If the class receives 10 smiley faces they will get a pizza party. Sometimes this is hard to obtain from the whole class but once they do it is great because the class earned this a whole. My plan that including goals and objectives for a student with an emotional disabilities My plan that including goals and objectives for a student with an emotional disabilities Emotional disabilities can be fragile to work with. When working with students that have disabilities like these I would first and foremost be patient with the student. The Article Emotional or Behavioral Disorders Defined states â€Å"Emotional or behavioral disorders can be divided into three groups that are characterized by externalizing behavior, Internalizing behaviors, and low incidence disorders† (Smith, 2007). By looking over these three categories there is a difference between the three. I would try and figure out the students that fell into each group. For goals I would try to make sure that they were measu rable for the students. From the beginning of figuring out their emotion disability I would set up specific goals and objectives for each student to follow. Each student is different so this would be done on an individual basis. When including goals I think it’s great to develop short and long term goals for students. The plan that is developed could have a reward system. For example for every 30 minutes the student doesn’t disrupt the class or have and outburst they will get a check, if the student obtains 10 then they get to do something of their chose like read for 15 minutes or have 10 minutes computer time. After a period of time like two months or every semester/quarter I would evaluate the plans and goals that I have set. I would ask myself, is this effective for the student? Have I seen an emotional change, and if not I might have to reevaluate what is working and what is not. Overall with positive replacement behaviors you want to make sure they are obtainable for the student to achieve. With great planning and getting to know the student it can happen. Reference John Wheeler & Dean Richey. (2010).Behavior management. Retrieved from http//gcumedia.com/digital-resources/pearson/2009/behavior-management_principles-and-practices-of-positive-behavior-supports_ebook_2e.php Butler, A. (2010). Behavior modification through positive reinforcement. Retrieved from http://www.livestrong.com/article/139880-behavior-modification-through-positive-reinforcement/ Smith, D. D. (2007). Emotional or behavioral disorders defined. Retrieved from http://www.education.com/reference/article/emotional-behavioral-disorders-defined/

Bible Interpretation: Steps Involved in Interpretation of New Testament Letters Essay

In the book â€Å"Journey into God’s Word: Your Guide to Understanding and Applying the Bible (pp. 100-102), Duvall and Hays teach the four steps of the Interpretative Journey for the New Testament letters. These steps, when utilized properly, helps us grasp the meaning in the scriptures Galatians 5:16-18, but also gives us an understanding of how we interpret things in the modern world as opposed to those in the biblical world. Step one of the Interpretative Journey for the New Testament letters asks the reader to â€Å"Grasp the text in their town.† By this the author wants the reader to understand the difference in culture and time, as well as understand that the message Paul was trying to teach when writing that letter to the Galatians. In chapter 5:16-18, Paul states very clearly and to the point, â€Å"Let the holy spirit guide your lives, then you wont be doing what your sinful nature craves.† This powerful verse allows the reader to understand how great the fight between the flesh and the Spirit are. These three verses allowed Paul to reassure that anyone who walks in the path of the Spirit will less likely give in to the urges of the Flesh. Those who do right to fulfil their obligation to the Spirit are slowly cleansing their own soul of their sinful desires. ‘Measure the width of the river to cross’ is step two of Interpretative Journey for New Testament letters. The biblical audience and modern day interpretations of the scriptures in Galatians form the proverbial river that we must measure in order to cross. The biblical audience found themselves in a fight between the flesh and the Spirit. We in modern times also have the same battle to overcome. The river however I think was much higher in biblical times because of the constant strain for acceptance and understanding that they lacked in first-century theology. I think finding a clearer path in the Spirit in earlier times was much easier to find and hold onto since the majority of life was home and church, unlike today which many do not believe in the Spirit. Step three asks us to â€Å"Cross the Principalizing Bridge.† To give ones entire devotion to the Spirit is a very hard, daunting task that can sometimes feel like the wrong path.The theological principle is to walk in the Spirit. To give in to ones sinful desires to the flesh seems like an easier route. However the second theological principle is to Not give into the evils of the flesh, but to believe in the Spirit and walk in his light. Both biblical day Jews and modern day Christians face this decision everyday. This makes the  theological principles timeless and apparent in the text. It follows the scripture and pertains to both audiences. The final step in the Interpretative Journey for New Testament letters is â€Å"Grasp the text in our town.† This step is used t o ask oneself how modern day Christians utilize apply the theological principles by giving two real-life stories that focus on them.

Halloween Vocabulary in Spanish

Halloween Vocabulary in Spanish Are you celebrating Halloween? With this vocabulary list, you can do it in Spanish. la araà ±a - spider. la bruja - witch. Much like the English word, bruja can also be used to refer to a strongly disliked woman. el brujo - wizard, sorcerer. la calabaza - pumpkin. This word can also refer to various kinds of gourds, such as a calabash. la casa embrujada - haunted house. Embrujado is the past participle of embrujar, usually translated as to bewitch. el diablo - devil. The English and Spanish words come from the same Latin source. Note the similarity with diabolical. el disfraz - costume or disguise. el duende - goblin. The word can refer to various kinds of magical creatures such as elves and imps. A person who has a certain kind of magic or charm about him or her can be said to tener duende. los dulces, los caramelos - candy. As an adjective, dulce is simply the word for sweet. And while caramelo can refer to caramel, it most often refers to candies in general. Caramelo is probably related to miel, the word for honey. el esqueleto - skeleton. el fantasma - ghost. Like most other words of Greek origin that end in -ma, fantasma is masculine, making an exception to the rule that nouns ending in -a are typically feminine. el gato negro - black cat. el hechizo - spell (as from a witch). The word can also refer to a persons charm. The verb form, meaning to cast a spell, is hechizar. la jack-o-lantern - jack-o-lantern. The decoration can also be described as a calabaza iluminada, lighted pumpkin. la magia - magic. Something magical is mgico. la mscara - mask. This is the source of the English mascara. la momia - mummy. The English and Spanish come from an Arabic word referring to an embalmed body. el murcià ©lago - bat (the animal that flies). This word is derived from the Latin mouse (rat) and caecus (blind), so its original meaning was blind mouse. Noche de Brujas - Halloween. The phrase literally translates as Witches Night, and Dà ­a de Brujas, Witches Day, is also used. It also is very common in the United States and some other areas with U.S. influence to use Halloween. el superhà ©roe, la superheroà ­na - superhero. In modern usage, it is not unusual to hear  the form la superhà ©roe  for a female superhero. la telaraà ±a - cobweb, spider web. This is a combination of two words, tela, usually referring to fabric, and araà ±a, the word for spider. In a different context, telaraà ±a can also refer to a net (such as one for catching fish) or a tangle of cables, strings or similar items. truco o trato - trick or treat. The English phrase is often used as well. Truco is often translated as trick, such as a trick of the trade or a magic trick. Trato, on the other hand, normally is a contract or agreement. It doesnt mean treat, although it can mean treatment when it refers to the way someone treats someone else. el vampiro, la vampira - vampire. The word probably came from Hungarian. el/la zombi - zombie. The English spelling is sometimes used.

Marketing and Guinness Essays

Marketing and Guinness Essays Marketing and Guinness Essay Marketing and Guinness Essay Marketing Strategy for Guinness Introduction Guinness is a renowned stout (beer) company in Ireland, and throughout the world. It is particularly famous for its unique taste and its quality. The beer is an icon for Ireland, with is epic advertisements and classic colour of black and white. Arthur Guinness established the stout in 1759, at St. James’ Gate in Dublin. The company has survived years of competition through its creative advertising and high quality product. Mission Statement The Guinness brand is part of the large Diageo group, its mission statement quotes that they wish ‘To become one of the world’s most trusted and respected companies’. We feel that this is been achieved with the Guinness brand as it is much respected worldwide. They are always striving to grow, and be known for their outstanding stout. Guinness has succeeded in growing into the world’s number one stout brewer. In 2000 its overseas sales overtook Irish and British sales, for the first time and these numbers have continued to grow ever since. Situational Analysis Company Analysis Goals Diageo as a company are constantly striving to reach new goals, to improve the Guinness brand and quality of the product. In recent times the global economic environment has taken a downturn, which has meant that the company has had to do their best to stay competitive and hold their place in the global market. In recent years the sales of the iconic Irish drink have been falling on a domestic level so Diageo decided that it would have to look further a field to developing markets for new sales. Diageo got in touch with the famous advertisers Saatchi Saatchi and started about entering the African market and creating what the advertising company call a â€Å"love mark†, described as a brand that enjoys loyalty beyond reason from consumers. One of the company’s aims is to gain a foothold in this market to increase sales, and profits, and develop their worldwide recognition of the brand. Focus Diageos main focus for Guinness has and will be to maintain a product of up most quality, with a loyal customer following. They focus on advertising to promote the stout. Culture Even though the stout is synonymous with Ireland, the drink is accepted worldwide. Guinness sells the stout to 150 countries across the world, with its top markets in Ireland, Great Britain, United States, Nigeria and Cameroon. Guinness is famous for its Irish provenance and epic colour; it is the most famous black stout and is brewed in over 50 countries. Guinness sell a numerous range of stouts, with Guinness Draught and Guinness Foreign Extra Stout been the most popular worldwide. Guinness takes into account the culture of different countries, and understands that different tastes appeal to different regions of the world. Guinness Draught is predominantly sold in Europe, Japan, Australia and North America. This Guinness is available as Guinness Original, Extra cold, Extra smooth, and their most recent – Guinness Red. Guinness Foreign Extra stout is most popular in Caribbean, Africa and Asia, due to its slightly stronger taste. Guinness are ingenious with their advertising strategies, this is evident through the celebration of Arthur Guinness day, it was the 250th global celebration last year, however due to the massive success of the day, it is now a yearly occasion. The day was celebrated in over 150 countries throughout the world. S. W. O. T. Analysis Strengths Guinness is a worldwide renowned brand, under the Diageo PLC. Guinness’ strengths lie in the uniqueness of the brand and its cleverly created advertising campaigns, such as the â€Å"good things come to those who wait† campaign or â€Å"its alive inside†. Diageo understand their markets and the wants of the their target consumers. One of Guinness’ key strengths lies their near monopoly in the stout market, they are the only brand to sell a stout globally. Guinness is a remarkably strong brand that is recognized globally. This means that consumer recognition of the product is instant, when a consumer sees the epic white and black, they automatically think of Guinness. The â€Å"Harp of Brian Boru† is synonymous with Ireland and Guinness itself. Weaknesses One of the main weaknesses for Guinness is the fact that stout has such a unique taste which younger consumers find too strong, this means that they are unable to reach a vast number of consumers. Another problem which Guinness face is the â€Å"old man† image. If Guinness wants to reach a younger spectrum of the market they must shift this portrayal of the drink. The majority of Guinness consumers fall under the plus 35 age bracket, with the most loyal drinkers been 40 plus. Opportunities There are numerous opportunities, which Guinness can act upon, from expanding the global brand to reaching new markets. Guinness have altered the stout for different markets around the globe, to suit the respective markets needs, however, we feel that there is huge scope to try target consumers under 35. By doing so they would have a broader range of consumers in the market. Guinness would need to make a slightly lighter tasting stout to appeal to the younger drinkers, whose taste buds are less developed. The option to ad a new product â€Å"Guinness Light†, to reach this younger end of the market would boost sales in an economically difficult time. Guinness light would not only have a lighter taste but also would have fewer calories, to appeal to the health conscious generation of today. Threats The main threats that the Guinness brand has to face today are economic. During the global recession the brand must strive to be stronger and uphold its quality. Consumers are spending less on goods, which they want, as apposed to what they need. People are less likely to go out to pubs with friends, to save money most consumers would choose to stay at home, however this is where Guinness sold in cans is a success. There is also the threat of competitors, seen as Guinness has endured years of success with the unique stout, other companies may see this as an opportunity to try gain some of this success. Consumer Analysis Statistics show that 80% of Guinness drinkers fall within the 30-60 age group. Guinness has always performed well among the older market segment. Generally stout drinkers have more mature taste buds and are accustomed to the strong taste of the beverage. Guinness is the quintessential Irish beer, and an acquired taste. The consumer value of the beverage is to enjoy it after a day of work, in the pub, with friends, or at least this is the typical consumer profile of a Guinness drinker. Competitor Analysis Currently Guinness is the key brand in the stout market, which means that competitors find it hard to position their brand. In Ireland Murphy’s would be Guinness’ biggest competitor, they are a less popular stout as it does not have the same quality taste as Guinness, however the drink is cheaper than Guinness which may be an advantage to them during the recession. A pint of Murphy’s costs between â‚ ¬4 and â‚ ¬5, where as a pint of Guinness ranges from â‚ ¬4 to â‚ ¬6. Murphy’s is a cheap stout, it appeals to the younger sector of the market as they are budget conscious, and they would not be looking for quality. It is not as well known or recognized as Guinness as its brand isn’t as well established. Besides stouts, companies selling beer would be huge competitors to Guinness, especially world-renowned brands such as Heineken. As they sell their drink roughly around the same price as Guinness, and target similar if not the same market, not only this but Heineken are also famous for there unique and epic advertisements. Cider represents a growing threat in the alcoholic market, it is a lighter drink compared to a stout. The younger end of the market prefers cider; these consumers’ tastes are less acquired compared to the older end. Bulmers has grown its share in the market over the last 10 years, from 2. % to 10% ( bulmers. ie/marketing-case-study/default. asp). It is one of the most popular ciders in the Irish market. In today’s highly competitive market Guinness must strive to increase brand awareness, loyalty to the brand and reach a younger market if it wants to stay as widely recognized, popular and an iconic brand and stout in the Irish market and around the wo rld. Guinness’ competitive advantage over the other stouts, ciders and beers in the market is its unique taste, the fact that it is synonymous with Ireland. Climate Macro-Environmental Analysis Economic Environment Currently we are experiencing a global economic downturn, which makes it difficult for companies to survive. Guinness has a strong and well-established brand which will stand to them during these tough times. Consumers are less willing to spend money in restaurants and pubs, they are more likely to stay in or have friends over. Guinness needs to re-strategise in order to stay competitive, and keep their large foothold in the stout market. A larger emphasis on the stout been sold in cans may be needed in order to keep their sales up. Social and Cultural Environment Guinness as a brand tries to advertise to people of all different cultures, by doing this they can target a large consumer base, as it is a product that is consumed in the three groupings of global economic expansion. Seeing as two of the top five consumers of Guinness in the world are part of the peripheral zone, they have achieved in infiltrating these zones. Their aim is to reach out and capture a person’s attention and imagination with their advertising. By using advertising which identifies with particular cultures in which they are trying to infiltrate, they capture a wider consumer base. Guinness is a universal brand which is enjoyed by some 1. 8 billion consumers yearly. To achieve such staggering numbers, it is a reflection of how successful the brand is. By using different types of promotions and techniques to advertise, Guinness reach out to many types of people and different cultures throughout the world. For example in New Zealand and Australia Guinness hold competitions called Pint Master, in which you rate your pint and your bartender as to how well the pint was poured you then scratch a card and then reveal in you have won a Nintendo Wii. This type of promotion is popular as it encourages people to buy a pint of Guinness as they could possibly win a prize. It also generates word of mouth and gets people interested in the stout, reinforcing the idea of Guinness. In the United States, Guinness has created an App for I-phones and I-pads. This app shows consumers which pubs throughout America sell Guinness, it can find over 20,000 in the U. S. alone. Throughout Guinness’ different advertising campaigns they attempt to incorporate cultural values without isolating other cultures. Sport is both a social activity and part of culture, Guinness associate themselves with sports that are popular to respective countries around the world. In America they targeted the super bowel audience with the ingenious American football advertisement, they have also used this method of advertising for Hurling in Ireland and America targeting both Irish and the Irish Diaspora in America. In Africa Guinness sponsors several leagues and promote the stout through memorable advertisements, which romanticize the sport. Guinness is a multinational company, which positively uses globalisation to connect with cultures without imposing upon them. This has made Guinness a reputable company with a good ethical reputation. Collaborations Guinness is one of the biggest sponsors in Ireland. The company sponsors a wide range of events. The Guinness Cork Jazz Festival is famous all over the world. Guinness also sponsors the Rugby World Cup, Irish Rugby and the Galway Races. Guinness was the creator of the original music festival; a two-day music festival called Witness which features the biggest music acts in the world. It subsequently has changed sponsorship to Heineken. Sponsoring huge events like these is all part of the intricate advertising strategy; consumers will also associate the beverage with enjoying good times with friends. Guinness began sponsoring the All Ireland Hurling championship in 1995. It was the first ever sponsor of the event and the first five years of the sponsorship alone brought hurling to the attention of new audiences and greatly enhanced the image of the sport. Guinness is also the official beer of the Irish Rugby Football Union (IRFU), and sponsor of the Guinness series in rugby. The Guinness book of World Records is a book published annually, containing a collection of world records, both human achievements and the extremes of the natural world. It all began in Wexford, Ireland, in 1951 with Sir Hugh Beaver the managing director of the Guinness Brewery. The first edition of the book was published in 1955. It is now renowned throughout the world and although Guinness and indirectly Diageo owned the rights to the book, in 2001 Gullane Entertainment purchased it. The book, however still holds the Guinness name. The most recent venture of Guinness is its collaboration with Google Earth and iTunes for the new iPhone application. Using the GPS on the phone, the Guinness Pub Finder app allows you to find a nearby pub serving Guinness. The database is selective to the USA with a database of more than 20,000 bars across the country. This shows us how Guinness is evolving with new and improved methods to accessing it’s a younger and more technologically advanced generation. Positioning Positioning is part of any companies marketing strategy; their objective is to influence consumer’s perception of a brand or product. Guinness’ aim is to occupy a distinct and clear part of consumers’ minds. Guinness successfully positions their brand as one of â€Å"top quality† with a â€Å"unique taste† and one that is synonymous with Ireland. When a consumer thinks of Guinness they automatically, think black and white, and think of Ireland. Its through the brands innovative advertising that the stout has been positioned clearly in the minds of consumers today, which is a hard task to achieve in such a competitive and ever expanding market. Their campaign â€Å"good things come to those who wait†, creates the idea that the 119. seconds it takes to pour the stout, is worth the wait for a drink that is uniquely brewed, with quality taste every time. Marketing Mix Product Guinness is a dark stout made of roasted, malted barley, hops, yeast and water. Its distinct ‘black’ appearance beer is not actually black but rather dark ruby red because of the way the ingredients are prepared. The white head is creamy due to bubbles of nitrogen and carbon dioxide gas as the beer is poured. This is what makes the product so unique, it is important that it is poured and served in a particular way. The two-part pour method means the perfect pint can be prepared in 119. 5 seconds precisely. The complete Guinness product line includes: Guinness Draught; creamy pint, available in keg, bottle and can (typically sold in Europe, the US, Canada and Australia) Guinness Draught Extra Cold available in keg. Other than being served a few degrees cooler, it is the same as Guinness Draught. Guinness Foreign Extra Stout stronger in taste and more bitter than Guinness Draught (it is especially popular in Asia, Africa and the Caribbean They are all brewed with the classic and unique Guinness techniques. However, it uses local ingredients so, in Nigeria for example, Guinness is made using sorghum, which grows better than barley. A stronger Guinness called Foreign Extra Stout is also brewed in Africa and other places. Price Guinness prices are competitive relative to other stouts and beers within the market. Government measures in Ireland control the cost of alcohol in the country, with retailers passing the savings on to consumers. Since 1976, there hasnt been a very big variation in the number of pints that the manufacturing worker could buy with a gross wage. Place Guinness is primarily a product that can only be drunk in bars. Many Irish drinkers associate ‘the black stuff’ with the common pint. Now readily available in cans and bottles, it is more widespread towards off licenses and supermarkets. Over the past years, Guinness has been performing relatively well in foreign markets. In the United States, sales are picking up. Australia and Africa are also giving the brand a good reception. Promotion Guinness’ advertisements and promotional strategy relies on rich Irish heritage. The Irish perception of Guinness however, finds that most people think of Guinness as the most advertised brand and not a rich, Irish brand. The adverts are famous throughout the world; they are universal and appeal to all, far and wide. Guinness has produced amazingly creative and imaginative television adverts and slogans. It is the reason the brand is so famous and well known today. New Strategy and Repositioning of the product Selected Marketing Strategy (Guinness Lite) In order to reach a greater market, Guinness needs to re-position itself as the beer of choice for younger potential consumers. The idea is to tweak the current product to make it more appealing to younger drinkers with a less accustomed pallet. Guinness Lite could be a part of the new product line, this would mean a lighter stout and a lower alcoholic strength. In order to capture a younger generation, one that is attracted primarily to lagers and beers the company should look for ways of engineering their product to suit that market preference. In order to maintain the older market, the company should still retain its older Guinness brand. In other words, there will be two offerings; the classic Guinness brand and the new one. Since the company will be introducing a different brand, they need to change their packaging. Diageo should re-package the new Guinness Lite in a can. The can should have different colours from the old Guinness so that young people can see that they are buying a different product from their parents, while still maintaining the harp and classic Guinness logo, to keep the overall look and feel of the iconic brand. The third and last aspect about Guinness’ positioning will be its Irish heritage. The beer will be tailored for the Young Irish population. In order to attract the younger consumer, Guinness Lite’s pricing should be tailored to suit that category. Since most youth are not yet as financially stable as their older counterparts, it will be necessary to place the product’s price at a consumer-friendly level. They should maintain their prices at that level in order to stay competitive. The most important element of the new marketing strategy, which will also form part of the promotional strategy, is appealing to the younger audience. We know that over 80% of Guinness drinkers fall within the 30-60 age group. A mere 15% of Guinness consumers lie between the 20-29 age bracket. This may be because many youngsters are looking for something that will differentiate them from their parents. Guinness in the eye of younger drinkers is generally considered as a drink that is predominantly popular with older generations. Advertising on a personal level, towards a younger customer base its important. New ad campaigns with young actors and a fresh image will bode well for the new product. Guinness Lite should be a common product in supermarkets and other retail outlets. Taking a shift from the pub going market segment, as we need to make the product easily available to the home drinker. As it has been stated earlier, drinking habits in Ireland have changed and it would therefore be necessary for the company to consider retail chains and supermarkets as their primary distribution channels. In the past Guinness focused on pubs and bars, as their major retail distribution channel but this need not be the case for Guinness Lite. In order to revitalise the Guinness brand, the company should re-position themselves as the brand of choice for young consumers. This needs to capture their needs and preferences. They need to change the product content and its packaging. Pricing, distribution and promotion need to capture this element. However, since the focus is in Ireland, then the company’s promotional strategy should reflect its rich Irish heritage. These two issues are the core concepts that can get Guinness back on track. Conclusion As a whole Guinness is an iconic reputable company, with global recognition. It has endured massive profits over the last decade. It is constantly striving to reach new markets and new potential consumers; Diageo has achieved this through innovative advertising and creative promotional campaigns. We believe the brand will continue to expand and grow. Guinness as a brand and product shows no sing of slowing down in the future. It will continue to be a pioneering brand for years to come.

How to Conjugate the Verb Dare in Italian

How to Conjugate the Verb Dare in Italian The word dare† in Italian has the following meanings in English: to hand over, to pay, to entrust, to charge, to give up, and to let have. Considerations When Using the Verb Dare It’s an irregular first-conjugation verb, so it doesn’t follow the typical -are verb ending pattern.It can be both a transitive an intransitive verb the former taking a direct object and the latter not taking a direct object when conjugated with â€Å"avere.†The infinito is â€Å"dare.†The participio passato is â€Å"dato.†The gerund form is â€Å"dando.†The past gerund form is â€Å"avendo dato.† INDICATIVO/INDICATIVE Il presente io do, d noi diamo tu dai voi date lui, lei, Lei d essi, Loro danno Ad esempio: Ti do il mio numero di telefono, va bene? - I’ll give you my phone number, okay? Il passato prossimo io ho dato noi abbiamo dato tu hai dato voi avete dato lui, lei, Lei, ha dato essi, Loro hanno dato Ad esempio: Le ho dato un bicchiere di vino rosso. - I gave her a glass of red wine.Vi ho dato la mia fiducia! - I gave you my trust!/I trusted you! L’imperfetto io davo noi davamo tu davi voi davate lui, lei, Lei dava essi, Loro davano Ad esempio: Ogni mese mi dava cinquecento euro. - Each month, he gave me 500 euros.La mamma mi dava sempre un piccolo compito da fare. - My mom used to entrust me with a little task. Il trapassato prossimo io avevo dato noi avevamo dato tu avevi dato voi avevate dato lui, lei, Lei aveva dato essi, Loro avevano dato Ad esempio: Le avevo dato la camera migliore dell’hotel, ma si à ¨ comunque lamentata. - I had given her the best room in the hotel, but she still complained. Il passato remoto io diedi/detti noi demmo tu desti voi deste lui, lei, Lei diede/dette essi, Loro diedero/dettero Ad esempio: Mi diedero il mio primo premio vent’anni fa! - They gave me my first award twenty years ago. Il trapassato remoto io ebbi dato noi avemmo dato tu avesti dato voi aveste dato lui, lei, Lei ebbe dato essi, Loro ebbero dato TIP: This tense is rarely used, so don’t worry too much about mastering it. You’ll find it in very sophisticated writing. Il futuro semplice io dar noi daremo tu darai voi darete lui, lei, Lei dar essi, Loro daranno Ad esempio: Quando ci vediamo, ti darà ² una bella notizia! - When we see each other, I’m going to give you good news!Non credo che i proprietari daranno le redini dell’azienda ai figli. - I don’t think the proprietor will hand over the reins of the company to their sons. Il futuro anteriore io avr dato noi avremo dato tu avrai dato voi avrete dato lui, lei, Lei avr dato essi, Loro avranno dato Ad esempio: Le avranno dato una mano. - They must have given her a hand. CONGIUNTIVO/SUBJUNCTIVE Il presente che io dia che noi diamo che tu dia che voi diate che lui, lei, Lei dia che essi, Loro diano Ad esempio: Non voglio che il mio capo mi dia la promozione, voglio rinunciare! - I don’t want my boss to give me the promotion, I want to quit! Il passato io abbia dato noi abbiamo dato tu abbia dato voi abbiate dato lui, lei, egli abbia dato essi, Loro abbiano dato Ad esempio: Oh, penso che ti abbia gi dato le informazioni per il corso di Italiano. - Oh, I thought he had already given you the information about the Italian class. L’imperfetto io dessi noi dessimo tu dessi voi deste lui, lei, egli desse essi, Loro dessero Ad esempio: Non desiderava che gli dessi soldi, ma so che ha bisogno dell’aiuto. - He didn’t want me to give him money, but I know he needs the help. Il trapassato prossimo io avessi dato noi avessimo dato tu avessi dato voi aveste dato lui, lei, Lei avesse dato essi, Loro avessero dato Ad esempio: Se mi avesse dato un giorno in pià ¹, avrei finito i compiti! - If he had given me one more day, I would have finished the homework. CONDIZIONALE/CONDITIONAL In the condizionale/conditional: Il presente io darei noi daremmo tu daresti voi dareste lui, lei, Lei darebbe essi, Loro darebbero Ad esempio: Ti darei questa bottiglia d’acqua, ma anche io ho sete. - I would give you this bottle of water, but I’m thirsty, too.Vi daremmo pià ¹ soldi se foste pià ¹ coscienziosi! - We would give you more money if you were more diligent! Il passato io avrei dato noi avremmo dato tu avresti dato voi avreste dato lui, lei, egli avrebbe dato essi, Loro avrebbero dato Ad esempio: Ti avrei dato pià ¹ tempo da passare insieme, ma ero molto impegnato in quel periodo. - I would have given you more time to spend together, but I was really busy during that time.

WTO dispute settlement procedure Essay Example | Topics and Well Written Essays - 4000 words

WTO dispute settlement procedure - Essay Example The World Trade Organization’s dispute resolution system has been the subject of both self-praise and observer praise. Most of the praise revolves around its improvement of the previous dispute resolution system under the General Agreement on Trade and Tariffs. The World Trade Organization claims that the changes implemented by the World Trade Organization’s dispute settlement system strengthens the role that dispute resolution plays in success of the World Trade Organization’s multilateral trade regime.2 Much is made of the number of cases submitted to the dispute resolution process since its inception under the World Trade Organization. However, academics and non-government organizations, among others are not as convinced that the dispute settlement process is as successful as claimed and argue that the number of cases submitted for consultation does not represent a robust measure of success.3 This research study examines the World Trade Organization’s d ispute resolution process and determines that the number of cases alone do not reflect the success of the dispute resolution process. However, an examination of the complainants lodging complaints and the number of cases abandoned point to inherent weaknesses. This research study will explain those weaknesses and how they might be avoided by an improvement in the dispute resolution process. Introduction.... The idea is that the dispute settlement system ensures that WTO members are complying with their commitments under the WTO’s multilateral trade system.4 In 2009, the WTO had received more than 400 requests for consultation under its dispute resolution system.5 The success of the WTO’s dispute resolution system cannot be effectively measured by reference to the number of complaints lodged. It is necessary to determine the nature of the disputes, the member states lodging the disputes and the outcome of those disputes. For example, Schaffer and Melendez-Ortiz inform that a vast majority of the complaints are filed by developed countries and that while only 77 of the reported cases were filed by developing countries, the majority of those cases were filed by just two developing countries: Brazil and India. Moreover, to date, a number of African WTO members have never filed a complaint under the WTO’s dispute settlement system.6 The uneven representation in the WTOâ €™s dispute resolution system immediately draws attention to an inherent weakness rather than the success of the system. There are a number of explanations for this uneven representation. It could mean that the dispute resolution system is not well understood by developing countries. Or perhaps they lack the resources to proceed. Regardless of the explanation, there appears to be a weakness in the WTO dispute resolution system that deters its use by developing countries. In evaluating the success or lack thereof of the WTO’s dispute settlement process, this paper will examine this disparity in complaints lodged. Other factors will be examined, such as the number of

Victims' Assistance Assignment Example | Topics and Well Written Essays - 750 words

Victims' Assistance - Assignment Example Generally, navigation through the City of Fountain Website has been made straightforward to victims. At the homepage, a victim can simply click on the word ‘Departments’ which will provide a list of departments. At the page of Police Department, a victim can easily access any department they wish to contact. The department has listed certain options on the right side of the page. These options provide contacts to anyone who is in need of police services. Some few some options include the Investigations Division, the Chief’s Office, Operations Division, Watch Programs etc (City of Fountain, Colorado, 2015b). All of which have links for their contacts. For victims who cannot speak English, there are no services apart from the contacts only that they can use to reach the police; this proves to be a barrier in the department. Despite that, all the information posted on the City of Fountain Website is victim friendly since the format in which the website options are or ganized can be easily navigated. This department offers excellent services to victims by ensuring a commitment to the community policing principles and creating partnerships with the citizens. It also offers procedures to all its residents and outsiders who are traveling on what they can do in case of an accident. In addition, this department displays the police officer badge probably to help residents be familiar with the badge since the department is still new. Further, the department displays its contacts to any victim who may require police service: its non-emergency dispatch, phone number, permanent address etc. Also, it displays its working hours during the week days: from 8:00 am to 5:00 pm (City of Lone Tree, 2015). Navigation through the police department page is easy since there are no much navigation options in this page. At the page’s top left different options have been

One Laptop Per Child (OLPC) Research Paper Example | Topics and Well Written Essays - 500 words - 1

One Laptop Per Child (OLPC) - Research Paper Example   To survive in this competitive world; universalization of education or at least elementary education is very important. Keeping this fact in mind most countries regard the Right to Education as a Fundamental Right. A laptop teaches beyond instructions. It will deliver a whole new world to these children. They would actively engage in learning through doing, sharing knowledge, and this will bring out the best practices in them. A point worth noticing is that if each child gets an access to the computer or a laptop, phenomenal amount of potential can be trapped which may solve a number of problems without much efforts. According to laptop.org In 2002 MIT professor, Nicholas Negroponte experienced first hand how connected laptops transformed the lives of children and their families in a remote Cambodian village. The laptop also called the XO laptop is a small and compact machine serving a huge cause. Size of a textbook, this machine is designed with a unique screen that can withstan d hot and humid conditions. It is easily readable under direct sunlight. It is a boon for children studying outdoors. It has an inbuilt wireless and also provides local language support. The XO laptop has been supplied to a number of countries like Ethiopia, Haiti, Afghanistan, Australia, Cambodia, Mongolia, Rwanda etc. Almost all schools, where XO laptop is supplied have reported an increase in the attendance as the children engage in exploring their own potential to emerge with an incredible power to transform the world.

Marketing and Supply Chain Management Essay Example | Topics and Well Written Essays - 3000 words

Marketing and Supply Chain Management - Essay Example It is in this particular instance that each of the individual companies shows their prowess and showcases what type of management they have and how stable that management is. Adversities always call for the greatest minds to work out the best management cues that will definitely allow the company to withstand any turbulent moment and engage the stakeholders in every aspect of the decision-making pyramid. Relationship management is the main source of relief for any company that is seeking leverage in economic hardships (Goldberg 2001, p. 11). However, these relationship management strategies may come with even worse effects if not handled properly. Thus, understanding what the company requires and how this can be achieved with minimal changes is an essential step towards meeting the goals of the company. The maximum is expected but this has to be approached in a slow but sure manner (Bowersox, Closs and Cooper 2002, p. 33). As will be witnessed in this report, the case of ChemCo indus tries is one significant study that will help us understand the importance of key accounting management, the relevance of relationship management and how a mishap in implementing either can lead to total disaster. The case study will also be used to investigate the impact of KAM as applied by the company and what impact it had on its stakeholder sin the long run. The report will also explore the different ways and means through which internal and external relationships can be harmonized to create a company that has better and stronger economic outlook despite the challenges they face. Supply Chain Management and Business-to-Business Marketing Business –to-Business marketing can be defined under the notion of the changing relationships between the organisations engaging in either supplying or distribution of products amongst each other. They may be defined as the continuing interactions between the two parties rather than a sequence of encounters where manipulation of prices o r demand is done by the supplier as they engage with suspicious customers (Hoegh 2008, p. 302). This can be related to the fact that those given the chance to deal with the marketing strategies may have competing interests in the business which may hinder rational decision making when the company is in question this may be witnessed and confirmed by the fact that ChemCo’s KAM manager decided what prices were to be set for certain clients while neglecting others in a bid to win over clients during their downhill financial trend. When dealing with the market and the organisation, there is something called marketing logistics that needs to be reconsidered to help understand what is expected in any setting. The market logistics are aimed at critically analysing the relationships between the two parties. This is where theories such as the 4P’s, Porter’s five force analysis and PCDA model of quality control come into focus. The company looks at the best ways through w hich their products can be attractive, how their prices and processes can be maintained or altered to improve their appeal to their clients or how they can analyze their processes and improve them to meet the demands of the clients (Hines 2004, p. 66). As such, any supply chain manager will seek to use even broader logistics to come up with a strategy that suits the entire chain and works at meeting the goals of the company whether by including the subsidiaries or delegating duties and targets for each of the subsidiaries to achieve (Mentzer et. al. 2001, p. 3). However, it is crucial to understand that chain management does not exclude even the smallest retailers in the chain. Instead, as a manager, considering the benefits of

Analysis of Price Discrimination Research Paper

Analysis of Price Discrimination - Research Paper Example Product pricing also depends on the availability of competitors in the market and certain rules and regulations of the land. Price discrimination is generally resorted for deeper penetration into the marketplace, to attract more customers from competitors or to attract certain segments. Price discrimination also might be used as a predatory pricing tactic, for setting prices below cost to certain customers, to harm competition at the supplier's level. At times this leads to legal battles. Price discrimination, also known as differential pricing may be defined as the practice by a company of charging different prices to the same buyer or to different buyers for the same commodity or service without corresponding difference in cost. This way we can define three classes of discrimination; Second-degree discrimination: The company charges different prices for blocks of units instead of for individual units e.g. different rates charged by an electricity undertaking for light and fan, for domestic power and for industrial use. Third-degree discrimination: As long as the demand elasticities among different customers are unequal, it will be profitable for the company to group the customers into separate classes according to elasticity, and charge each class a separate price. Some example of price discrimination: Airlines offering a huge discount on the destinations towards not very popular routes. Cinema and theater halls offering discounted tickets to students. Car rental firms cutting prices at weekends. The hotel offers discounted weekend breaks. Air-conditioner and refrigerator companies offering discriminatory pricing during winters. Travel agencies offering discounts for families during the school holidays. Computer manufacturers offering bargain prices when they go for newer versions and intend to offload the existing version quickly. Or sometimes when newer versions arrive in the market simultaneously from more than two manufacturers, then also to attract the customer we see price wars. Newspapers companies offering invitation prices for long duration or during weekends. Â  

Either women's rights or body image Research Paper

Either women's rights or body image - Research Paper Example 74)†; some children seem to simply live with the television on, whether as entertainment or for background noise. The question that does exist is in regard to just how harmful all of this television viewing is to children and there are a few ways in which this question can be considered, all of which point to the damage that too much television can cause, and they are physically, mentally, and emotionally. Physically, it has been proven that too much television viewing is harmful to children’s eyesight, regardless of how close a child actually sits to the television screen (Comstock, pg. 38). Even though television has proven to not have lasting negative effects on the eyes, there are some implications that can cause temporary blindness or spots before the eyes, or longer lasting issues that need medical correction such as vision distortion or near or farsightedness. Most children tend to watch television in the dark, which causes the eyes to strain, which then often causes eye fatigue. This can be easily fixed by cutting down viewing times, by not watching television as often in the dark, and by sitting a safe distance away from the screen, but over time children can develop issues with their eyesight that might need fixing with glasses or else cause problems as they get older (Comstock, pg. 42). Another physical consequence of too much television viewing is the possibility of obesity. When children spend more time in front of the television, they are spending less time playing and getting exercise. Zimmerman et al (pg. 338) stated that â€Å"eating is a common activity in front of the television; the more that a child watches television, the more they eat, and the more they risk developing obesity†. They do not spend enough time exercising and ridding themselves of the fat that they take in while they are watching television. The fat builds up, causing obesity. When children watch television, they become more concerned with their entertainment

Analysis of Price Discrimination Research Paper

Analysis of Price Discrimination - Research Paper Example Product pricing also depends on the availability of competitors in the market and certain rules and regulations of the land. Price discrimination is generally resorted for deeper penetration into the marketplace, to attract more customers from competitors or to attract certain segments. Price discrimination also might be used as a predatory pricing tactic, for setting prices below cost to certain customers, to harm competition at the supplier's level. At times this leads to legal battles. Price discrimination, also known as differential pricing may be defined as the practice by a company of charging different prices to the same buyer or to different buyers for the same commodity or service without corresponding difference in cost. This way we can define three classes of discrimination; Second-degree discrimination: The company charges different prices for blocks of units instead of for individual units e.g. different rates charged by an electricity undertaking for light and fan, for domestic power and for industrial use. Third-degree discrimination: As long as the demand elasticities among different customers are unequal, it will be profitable for the company to group the customers into separate classes according to elasticity, and charge each class a separate price. Some example of price discrimination: Airlines offering a huge discount on the destinations towards not very popular routes. Cinema and theater halls offering discounted tickets to students. Car rental firms cutting prices at weekends. The hotel offers discounted weekend breaks. Air-conditioner and refrigerator companies offering discriminatory pricing during winters. Travel agencies offering discounts for families during the school holidays. Computer manufacturers offering bargain prices when they go for newer versions and intend to offload the existing version quickly. Or sometimes when newer versions arrive in the market simultaneously from more than two manufacturers, then also to attract the customer we see price wars. Newspapers companies offering invitation prices for long duration or during weekends. Â  

Discussion Board Post Response Essay Example | Topics and Well Written Essays - 250 words - 30

Discussion Board Post Response - Essay Example Conversely, this statement show that the current level of skills have been rendered ineffective in managing chronic illnesses and managing available resources. Therefore, nurses with a BSN a better positioned to manage resources and as well address chronic illnesses due to their high level of skills and knowledge. Kimberly, I concur with your discussion that the use of social media is a current trend in healthcare. Over the recent past, there has been colossal advancements in the field of technology in particular the use of the internet and social media. In reference to your discussion, I agree that social media has made it easier for patients to search for physicians of their choice and access information and current research relating to their medical problem. To the organization, I concur that organizations are able to share information in particular their vision, mission, and philosophies with potential clients at no extra costs. It is worth noting the current trend relating to rising costs of care as postulated by Ursell (2011). The ability of a healthcare organization to share information such as vision and mission at no extra cost is also of benefit to the clients as no extra charges will be added on the cost of care to cover for the extra

Impact of the Homelessness Act 2002

Impact of the Homelessness Act 2002 Assessing the new homelessness strategies introduced by the Homelessness Act 2002; are the housing needs of the young homeless in the UK closer to being adequately addressed? Abstract: The proposed research will examine the impacts of the Homelessness Act 2002 on homelessness policy and practice throughout the United Kingdom, with specific focus towards the housing needs of those homeless persons aged 16-25. The research will examine the national context within which the Act was framed, highlighting the key motivations for reforming homelessness legislation and examining responses to the proposed changes. The research will then examine the principal provisions of the 2002 Act, and by drawing on the results of contemporary surveys, such as those conducted by MORI polls, and also recent research into youth homelessness, such as those commissioned and produced by NGO’s specialising in issues of homelessness e.g. Crisis, Shelter, the proposed research project will then explore the impact of the 2002 Act on local government youth homelessness policies and practices and on the extent to which youth homelessness is still regarded as a problem. The proposed research will draw on the conclusions made and suggest additional measures that are required in order for the problems in meeting the needs of the young homeless in the UK to be tackled effectively in the future, including changes to the ways by which the performance of youth homelessness initiatives are indicated, monitored and evaluated. Opening Section: The reason that I have chosen the evaluation of the Homelessness Act 2002 as the subject of my proposed research is two-fold:    1] There is a general lack of academic review/discourse regarding the contents of the Homelessness Act 2002, 2] The importance of such a review has recently been highlighted by a government select committee in their report on Homelessness [A recently published government select committee report recommended that the Government conduct â€Å"a review of the workings of the 2002 Act to identify the weak spots.† The reasons that I have chosen to focus and limit this evaluation to the housing needs of the 16-25 year old homeless is for the following reasons: 1] This age range forms 25% of the total number of ‘rough sleepers’ in the UK, and as such must be a major target of any initiatives designed to tackle the UK’s homelessness problems, including those contained within the Homelessness Act 2002. A focus on this youth section of the UK’s homeless population, and an investigation into how it has been affected by such initiatives will therefore prove an excellent way of evaluating one of the key tasks of the Homelessness Act 2002. 2] Until recently, the extent of homelessness among 16 to 25 year olds, in England particularly, has been unknown. Research conducted by York University and commissioned by the charity Centrepoint, published in 2004, was the first to actually publish a figure: The research showed that within this age band, up to 52,000 were without housing in England in 2003, 6,700 of these ‘sleeping rough’. These shocking figures brought the housing need of the young homeless to the attention of the media. Whilst the actual figures are themselves merely educated estimates, this increased public attention towards the 16-25 homeless population of the UK is a major reason for my choice to focus my proposed research project to this area. 3] Research which suggests that homelessness amongst 16-25 year olds has been on the increase over the last ten years highlights the importance of this key target area, and warrants an evaluation into whether the 2002 Act is proving any more successful than its predecessor in trying to meet the housing needs of the young homeless in the UK. Recent academic research in the area of youth homelessness includes a study by Smith and Simister of methods of estimating youth homelessness, research by Crisis and the New Policy Institute into the numbers of non-statutory homeless in the UK, an analysis by Douglas and Gilroy looking at young women and homelessness and an analysis of what risks are most associated with youth homelessness conducted by Bruegel and Smith. There is however, as stated above, no current research published which attempts an evaluation of the success of the Homelessness Act 2002 in tackling the housing problems of homeless people aged 16-25 such as the one which I am suggesting in this research proposal. Critical Research Questions Below I will set out the main critical research questions which shall form the focus of my proposed study. I shall also identify several subsidiary questions and issues which shall support the main body of my research. Main pervasive questions to be addressed throughout my proposed dissertation: To what extent does current research suggest that the Homelessness Act 2002 has improved the situation of the UK’s young [16-25] homeless and the problems of their housing needs? In light of the current research, what reforms might be necessary, if any, either to the content or to the underlying rationale of the Act, in order to ensure that the Homelessness Act 2002 helps provide for the needs of the young homeless in the UK in the future? Subsidiary/supporting questions to be addressed throughout the proposed dissertation: To what extent does the statutory definition of ‘homelessness’ as established by the Housing (Homeless Persons) Act 1977 and the 1996 Housing Act and developed by the Homelessness Act 2002, adequately describe all the urgent housing circumstances of young 16-25 year olds in the UK? To what extent do the lack of Monitoring provisions contained within the Homelessness Act 2002 result in the Act being applied by Local Authorities inconsistently, carelessly and in ways which do not achieve the fundamental objectives of the Act in relation to the housing needs of young homeless people aged 16-25? Are the performance indicators employed by the government to assess the success of Local Authority initiatives suitable methods by which to judge whether the provisions of the Homelessness Act 2002 are being successfully implemented? Is the category of ‘priority need’ contained within the Homelessness Act 2002 broad enough to ensure that the needs of all the young homeless are capable of being satisfied? To what extent does the Homelessness Act 2002 recognise that young people have diverse housing needs and ensure that Local Authorities avoid the ‘one size fits all’ approach which in the past has acted to decrease the supply and range of appropriate accommodation? Does the Homelessness Act 2002 give Local Authorities too much freedom with regard to homelessness strategy development and management, resulting in regional discrepancies in performance and application throughout the UK? Does the ‘Supporting People’ system, as introduced in April 2003, successfully complement the main objectives of the Homelessness Act 2002 in regards to meeting the housing needs of homeless people aged 16-25 in the UK? Research Methodology: The primary research methodology employed by this proposed research is a critical analysis of the Homelessness Act 2002, of primary research data [taken from surveys conducted by previous researchers], of secondary literature regarding the rationale of the Act, of secondary literature regarding alternative interpretations of the primary research data and of secondary literature regarding evaluations of local government youth-homelessness policy and practice. Wherever possible, analyses of the primary data will attempt to reach quantitative conclusions, although in light of the unreliable quantified data available in this regard, these conclusions will only be used to support the more generalised qualitative conclusions which will be offered from the respective analyses of the Homelessness Act 2002 and of the secondary literature. It would not be appropriate in the context of my research proposal to attempt to offer anything other than general qualitative conclusions, as my proposed research does not purport to offer any insight into the relationship between specific independent variables; there are so many factors which come into play to influence whether a statute or a resulting policy are successful in meeting the housing needs of the young homeless, that a direct correlation would never be possible. Equipped with the time and the resources, it would be highly desirable to conduct interviews with various relevant parties, such as chairmen of NGO’s and actual young homeless people throughout the UK to attempt to gauge what their perceptions are of the changes introduced by the Homelessness Act 2002, but within the context of this study, such interviews would act merely as a luxury which would add another dimension to the proposed research. Such interviews are neither essential nor practical and for these reasons I have chosen to reject conducting any of my own primary collection of data within this proposed research project. Annotated Bibliography: 1] House of Commons ODPM: â€Å"Housing, Planning, Local Government and the Regions Committee on Homelessness Third Report of Session 2004–05† This Report is relevant to my proposed research in that it helps to justify that there is a need for analysis of the Homelessness Act 2002 in order to identify the weaknesses therein: â€Å"[we recommend] a review of the workings of the 2002 Act to identify the weak spots [of this legislation].† 2] CRISIS Report: Statistics on Homelessness. (SEU, July 1998) http://www.crisis.org.uk/pdf/HomelessStat.pdf This resource is relevant to my research proposal in that it provides a reliable statistic as to the percentage of young [16-25] homeless people who make up the total number of ‘rough sleepers’ in the UK, which serves as a further illustration of the importance of conducting research focussed at this age range. 3] ‘52,000 youths have nowhere to live, study finds’ John Carvel, social affairs editor. Monday October 11, 2004. Guardian Newspaper. This newspaper article demonstrates how the issue of youth homelessness has received recent media attention, and as such further supports my contention that the topic of this research proposal is one of public interest. 4]http://www.centrepoint.org.uk/spexselfmanagevariables/clientpdfs/4/york%20research%20final.pdf This resource contains information about the York University study conducted in 2004, which was the first to attempt an accurate estimate of the number of homeless youths aged 16-25 who were without housing in 2003. This source also asserts and referenced sources which strongly suggest that the number of young homeless aged 16-25 in Scotland has increased significantly over the last decade. In both of the above respects it is useful and relevant to this research proposal. 5] Smith and Simister: â€Å"Methods of estimating youth homelessness†Ã‚   2001, DETR, UK. This source is of relevance in that it provides an example of recent similar research, which again serves to illustrate that other academics are taking seriously the issues of youth homelessness and are of the opinion that such research is necessary and of public interest. 6] Crisis and the New Policy Institute â€Å"The numbers of non-statutory homeless in the UK†Ã‚   2004 Like the previous resource, this source is of relevance in that it provides an example of recent similar research, which again serves to illustrate that other academics are taking seriously the issues of youth homelessness and are of the opinion that such research is necessary and of public interest. 7] Douglas A. and Gilroy R. (1994) Young women and homelessness The subject of the above study is more specific than the subject of this research proposal, and the content of the study was designed to address issues of homelessness which are unique to the physiology and behaviour of young homeless females e.g. the relationship between pregnancy and the number of incidences in which that pregnant homeless girl is reaccepted and supported by her family after they have discovered the pregnancy. It is only relevant as an example of similar research to illustrate that other academics are taking seriously the issues of youth homelessness and are of the opinion that such research is necessary and of public interest. 8] Bruegel I and Smith J (1999) Taking Risks. An Analysis of the Risks of Homelessness forYoung People in London. Peabody Trust/ Safe in the City. www.safeinthecity.org.uk The above resource is a comprehensive analysis into the risks of homelessness for young people in London. The conclusions however are not limited to London, but must occur in all cities across the UK to a greater or lesser degree. The conclusions of this study are highly worrying, and serve as a strong example of the importance and immediate need to sort out the housing needs of the young homeless in the UK. In this way, this resource is highly relevant to my research proposal. Conclusions: The target reader of my proposed research is anyone concerned with the future of homelessness in the UK in regard to the housing needs of those homeless persons aged 16-25. More specifically, a legislator might be interested in reading my proposed research as it would be one of the first studies actually conducted into the effectiveness of the Homelessness Act 2002 in combating the housing problems of the young homeless [aged 16-25] and it also will provide some suggestions for reform which a legislator could take on board when planning for new homelessness legislation.

Essay --

Hunter Reagan Mrs. Paschall Honors English IV 30 October 2013 The Good Guy Rules In the work The Road by Cormac McCarthy a father and son struggle to survive in a post-apocalyptic world with evil surrounding them. They always refer to themselves as, â€Å"The good guys,† (McCarthy 66) and try to not become evil. They see things like cannibalism as evil, and would rather go hungry than succumb to this evil. The father constantly tries to keep the child’s eyes away from the gruesome scenes that characterize this environment. When thinking of themselves as the good guys they keep from doing any wrong. Erik J. Wielenberg puts it best when he lists the rules of the good guys. He lists them as follows: "1. Don’t eat people. 2. Don’t steal. 3. Don’t lie. 4. Keep your promises. 5. Help others. 6. Never give up." (Wielenberg 4). All of these rules also have Biblical implications behind them. These rules are taught by the father to his son. Although the father does not always follow them. The father has a hard time following rule five, "Help others." The Biblical reasoning for this rule is, "And as ye would that men should do to you, do ye also to them likewise" (King James Version, Luke 6.31). The child continuously wishes to help all people that don’t seem to be bad guys. At one point the man and his son find a man that was struck by lightning the child questions, â€Å"Cant we help him? Papa?† (McCarthy 25). The father doesn’t want to give him any help. This conflict is exemplified when the child and father run into a man named "Ely." The man seems weary of the man as shown when it is said, "He looked up the road and down. If this is an ambush he goes first, he said." (McCarthy 83). The child follows the rules better than the man as shown whe... ...s son live by seven rules that make them the good guys. They do what they have to do to survive, without compromising their morals. They are the epitome of a light shining in the darkness. The conflict of the father and son’s polar opposite personalities is exemplified when looking at how they feel about the rules. The child has ease with following every rule but number six, whereas the father has trouble with every rule but number six. This shows that maybe the characters complete each other. This also shows that maybe the son is better cut out for living in this kind of world than his father is. That fact shows that the father taught the child correctly. â€Æ' Works Sited "Bible Gateway." BibleGateway.com: A Searchable Online Bible in over 100 Versions and 50 Languages. N.p., n.d. Web. 14 Nov. 2013. McCarthy, Cormac. The road. New York: Alfred A. Knopf, 2006. Print. Essay -- Hunter Reagan Mrs. Paschall Honors English IV 30 October 2013 The Good Guy Rules In the work The Road by Cormac McCarthy a father and son struggle to survive in a post-apocalyptic world with evil surrounding them. They always refer to themselves as, â€Å"The good guys,† (McCarthy 66) and try to not become evil. They see things like cannibalism as evil, and would rather go hungry than succumb to this evil. The father constantly tries to keep the child’s eyes away from the gruesome scenes that characterize this environment. When thinking of themselves as the good guys they keep from doing any wrong. Erik J. Wielenberg puts it best when he lists the rules of the good guys. He lists them as follows: "1. Don’t eat people. 2. Don’t steal. 3. Don’t lie. 4. Keep your promises. 5. Help others. 6. Never give up." (Wielenberg 4). All of these rules also have Biblical implications behind them. These rules are taught by the father to his son. Although the father does not always follow them. The father has a hard time following rule five, "Help others." The Biblical reasoning for this rule is, "And as ye would that men should do to you, do ye also to them likewise" (King James Version, Luke 6.31). The child continuously wishes to help all people that don’t seem to be bad guys. At one point the man and his son find a man that was struck by lightning the child questions, â€Å"Cant we help him? Papa?† (McCarthy 25). The father doesn’t want to give him any help. This conflict is exemplified when the child and father run into a man named "Ely." The man seems weary of the man as shown when it is said, "He looked up the road and down. If this is an ambush he goes first, he said." (McCarthy 83). The child follows the rules better than the man as shown whe... ...s son live by seven rules that make them the good guys. They do what they have to do to survive, without compromising their morals. They are the epitome of a light shining in the darkness. The conflict of the father and son’s polar opposite personalities is exemplified when looking at how they feel about the rules. The child has ease with following every rule but number six, whereas the father has trouble with every rule but number six. This shows that maybe the characters complete each other. This also shows that maybe the son is better cut out for living in this kind of world than his father is. That fact shows that the father taught the child correctly. â€Æ' Works Sited "Bible Gateway." BibleGateway.com: A Searchable Online Bible in over 100 Versions and 50 Languages. N.p., n.d. Web. 14 Nov. 2013. McCarthy, Cormac. The road. New York: Alfred A. Knopf, 2006. Print.

Group Think Essay -- Argumentative Persuasive Group Thinking Essays

Group Think This type of dysfunctional operation of an organization has many ways and opportunities for failure. The basic fundamentals of this process are the beginnings of failure as groups seek conformity and unity they sacrifice everything in order to maintain peace within the group. Many times this will take the individuals creative thoughts and ability to voice the creative edge thinking away. In many organizations this is a process that is continually used. It is perceived that management wants the organizations operation or process to run without any type of question or waves. Below are listed eight of the main symptoms of group think as detailed by Janis, I. L & Manns book â€Å"Decision making† Symptoms of Groupthink are divided into three types in which they can manifest themselves: Type I: Overestimations of the group's power and morality Type II: Closed-mindedness Type III: Pressure toward uniformity When broken down the three types of groupthink can be broken farther down to eight ways groupthink causes failure. 1.  Ã‚  Ã‚  Ã‚  Ã‚  Illusion of invulnerability: Members ignore obvious danger, take extreme risks, and are overly optimistic. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Collective Rationalization: Members discredit and explain away warnings contrary to group thinking. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Illusions of Morality: Members believe that their decisions are morally correct ignoring the ethical consequences of their decisions. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Excessive Stereotyping: The group constructs negative stereotypes of rivals outside the group. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Pressure for Conformity: Members’ pressure any in a group who expresses arguments against the groups’ stereotypes, illusions, or commitment, viewing such opposition and disloyalty. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Self-censorship: Members withhold their dissenting views and counter arguments. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Illusion of Unanimity: Members perceive falsely that everyone agrees with the group decision silence is seen as consent. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Mindguards: Some members appoint themselves to the role of protecting the group from adverse information that might threaten group compliance. Personal styles are limited by the group with GROUP THINK. Most of the time the individual will not take the chance to buck the system or willing to take the chance of being discredited by the core group if they do not agree with the process and or direction that is being lead. Decision styles are affe... ...ve that the label of Groupthink can be used too loosely. I myself have experienced situations where a Group is too quick to label themselves as sufferers of Groupthink. Although I truly think that Groupthink is a severe problem that exists today, the Challenger being one of the most disastrous of those examples. I believe that we all need to be careful not to be too swift about the use of the Groupthink label. It can be just as negative to a group to label them as wronged in their process when no such error exists as to call them victims of Groupthink. Again the dilemma is that groups need to always be alert to the existence of Groupthink, they also need to not label themselves or other victims of Groupthink unfairly. Although there are many times that Groupthink leads to failure, there are few instances when it works for the food. This is a fine line to walk, but it is most definitely a line that needs to be walked time and time again. Works Cited: Jarvis, Chris. GROUPTHINK Janis, Irving L. Victims Of Groupthink. Houghton Mifflin Company Boston, 1972 Janis, Irving L. Groupthink. Houghton Mifflin Company Boston, 1982 Griffin, Em. Groupthink. McGraw-Hill Inc., 1997

Just Below the Surface

Just below the surface The story is written by Kate Nivison and takes place in a London suburb in an upper class environment (p. 41, l. 14) in modern time (p. 42, l. 23). It is a first person narrator so we sympathize with Indrani. Indrani: * Is an Indian woman (p. 42, l. 37) * Is education, but not highly educated * She is very bigoted (p. 42, p. 29-30) * She thinks the British people are xenophobic (the woman in the shop and the men from the council, p. 43, l. 5) * She is very concerned about what other people think about her (p. 42, l. 19) * She feels suppressed (p. 43, l. 16) * She wants to be a good wife and desperately wants to keep up her appearances (p. 42, l. 1) She wants to keep her pride that is typical for the Indian culture. * The British people are biased against her (p. 43, l. 13) * She is trying to assimilate to the society, but the society hasn’t assimilated to the foreigners because the foreigners want to keep their values (p. 48, l. ) * She develops through the story; in the beginning she doesn’t mind the racism against her. She doesn’t notice it. But in the end she gets an eye-opener. * She is dependent on her husband (p. 44, l. 6) * She tries to avoid conflicts Barry: * He is a hidden racist (p. 48, l. 14) * Is very ironic (p. 4, l. 31) * He uses metaphors (p. 47, l. 15) * He is insolent * He is very biased There are a lot of dialogs and direct speech in the story. Also colloquial language because of the direct speech.There can be drawn parallels to the story My Son the Fanatic because in both stories there is a person who tries to integrate to the British society. There can also be drawn parallels to Mrs. Frost and Barry because they are both very bigoted. There can also be drawn parallels to Robin Cook’s speech. He says the immigrants are good for the country while Barry wants to get rid of them. The rats symbolize the immigrants according to the Barry. The kitchen symbolizes her facade.

Bertrand Russell: The Value Of Philosophy

Consider a man that looks to material needs as the necessities of life. He moves through his world in a twenty-four hour cycle of the mundane, never reaching for a less ignorant existence. Bertrand Russell believes that these â€Å"practical men†, as society deems them, are wrongly named. A meaningful life to this â€Å"practical man†, certainly does not include the understanding of a need for knowledge. Russell states, â€Å"It is exclusively among the goods of the mind that the value of philosophy is to be found; and only those who are not indifferent to these goods can be persuaded that the study of philosophy is not a waste of time† (page 9). The value of philosophy can be found when anyone chooses to step over the line between things and ideas. I am claiming, in this instance, that philosophy is valuable for being a source of knowledge and understanding, among other things. Those that attempt to gain these are in turn going to benefit from their efforts. A man does not necessarily need the ability to comprehend the entire universe, but just to be open to thought. In the past, men that worked towards this task of thinking, such as Newton, were able to take philosophy and evolve it into a separate science. This reasons that philosophy’s value is largely in the possibility of a greater enlightenment that has yet to be determined. There is value in the fact that a deeper reality exists. That life does not just run blindly through time, but streams around reason and thought. Knowledge should alone be enough of a value for philosophy to be an appreciated source of gaining exactly that end. Thomas Nagel writes, â€Å"†¦humans have the special capacity to step back and survey themselves, and the lives to which they are committed†¦Ã¢â‚¬  (page 23). This realization is one of the reasons that philosophy contains value for the society at large. Everyone, through examining and doubting their choices, can gain knowledge. And knowledge is the primary aim of philosophy, according to Russell and my own opinion. Socrates summarizes it best in Plato’s, Apology: Defense of Socrates, when he stated, â€Å"†¦an unexamined life is no life for a human being to live†¦Ã¢â‚¬  (page 40). Humans were given the capacity to have thought processes and go beyond the routine existence of lower level life forms. To let this possession go unused would be neglecting the possibilities of the mind. However, the value of philosophy for society at large is limited by self-assertion. The masses will find themselves looking for knowledge but being blocked by the view that the world is of less worth than themselves, or the Self. This will be the downfall of the instinctive man; he is contained in his private interests. It is almost like a trap, man fills his life with family and friends and believes that he has found his place in life. A true student of philosophy will have a want of knowledge that is free and pure. This want contains no concerns of Self, but rather of the not-Self. Knowledge arrives when man lets go of trying to fit the universe into his world and instead fits his world into the universe. In order to be a philosopher, one must overcome the narrow circle of the Self and of private interests. Therefore the largest value of philosophy is for the philosopher, for he is able to completely be open to the acquisition of knowledge. Most of the value of philosophy is then sent indirectly to the larger society. The fact that philosophy, as a subject, is prone to uncertainty can arouse disbelief in its value. It can be argued that no knowledge can possibly be gained by studying a field in which there are no definite answers. Russell agrees with this point when he maintains that even if answers are determined, none of them can be proven true without exception. The subjective areas of thought, those dealing with opinions and differences in beliefs and practices, would hold no basis in practicality. â€Å"Practical man† will continue to waste away in his secluded reality, convinced that being materialistic is the most important quality to possess. Russell himself mentions, â€Å"†¦many men, under the influence of science or practical affairs, are inclined to doubt whether philosophy is nything better than innocent but useless trifling, †¦and controversies on matters concerning which knowledge is impossible† (page 9). However, Russell contradicts his own statements on purpose with the idea that people have the wrong view of philosophy. The uncertainty in philosophy is what makes the subject intriguing and worth arguing for or against. So what if there are no definite answers? The process of coming to the conclusion that nothing is set in stone is where the knowledge lies in wait to be learned. The questions of life make for intellectual freedom in the search for the unfound answers. Philosophic contemplation best works when the desire for knowledge is unadulterated. This would then deal mainly with the area of the not-Self; it must be in union with the Self to create the right environment for the intellect. Russell helps to confirm my statement that knowledge is the value of philosophy when he writes, â€Å"†¦free intellect will see†¦without traditional prejudices†¦in the sole and exclusive desire of knowledge-knowledge as impersonal, as purely contemplative, as it is possible for man to attain† (page 11). J. J. C. Smart believes that we should never assume that we have found the ultimate and final truth about anything. But that having a condensed view will bring us closer than not pondering it at all. Then, any attempt to push beyond that line between things and thought will create a positive end. Knowledge, the total range of what has been perceived and learned, is the absolute value of philosophy in my opinion. Philosophers, as well as man, can only benefit from the scrutiny placed on thought. Without the knowledge that philosophy can provide, the world would be a very simple place based exclusively on materialistic views. The old saying that ignorance is bliss would unmistakably be true. Man would continue in his everyday life, unaware of the chance that he is missing. Think about what a waste such a world would be, when the possibility for undiminished intelligence and open mentality is right beyond the baggage that man carries around with him. Philosophy’s value in knowledge is that it makes man’s life worth not just surviving but truly living.